Here’s a must have marketing tactic to add to your strategy! Add a Selfie Station in your salon. What is a Selfie Station you ask? It is an area in your salon specifically designated for clients to take selfies of their fabulous new do’s. The area usually consists of a mirror and a chair where clients can seat and take pictures of their hair. So what’s so special about that? More often then not, clients take selfies to publish on their social media profiles and when done properly, you can make the name of your salon appear on their picture, almost like an automatic watermark! Simply add a decal sticker with the name of your salon to the mirror intended for selfies. When clients post their selfies, their friends will be able to see the name of your salon on the mirror- BRILLIANT.
Take it a step further, make it hashtag! Assuming your salon has an Instagram account (IF YOU DON’T HAVE ONE YOU MUST GET ONE NOW) Make the decal a hashtag that your salon is known by, in most cases it will be the name of your salon, part of it, or perhaps something else all together. Making the decal a hashtag will automatically encourage the “selfie takers” to hashtag YOU!
By the way, it doesn’t matter if you’re a salon owner, a booth renter or anything else! You can apply this idea anywhere. For example, if you are a booth renter, or you work out a salon suite, you may not have the space to put in a Selfie Station. However, the limitation of space does not matter, just add the decal to your normal working mirror.