Social media is everywhere. It’s so easy to spend an hour on other stylists’ profiles, scrolling through their instagram pictures, but what about your own profile? This year, take the time to promote yourself and build your brand. Here are 9 tips you should use to boost your influence in the hair industry and social world.
If you have any helpful tips for boosting your social media buzz, post them to Betty Dain’s Facebook Page
- Post often and post your best.
Make a habit of posting frequently and posting your best work. Whether it’s a cut, color, or style, use the visual nature of the industry to build your social buzz. Platforms such as Pinterest and Instagram allow you to gain followers and even potential clients just by sharing images with the world. Stylists are constantly browsing social media for the hottest trends or #hairspiration. You could be their next go-to person!
Before and after images are especially effective. A client’s privacy is very important, so you should always ask for their permission prior to posting images. Keep in mind, a profile or back of the head photo can be just as good as a straight-on photo. Also, be sure to edit your images using apps such as PicFrame, Afterlight, and Pixlr.
- Shoot like a pro.
A picture is worth a thousand words. Put time and effort into your photos, so your audience can see the type of stylist you are. Treat each photo opportunity like a mini photo shoot by finding the best angles, lighting, and background. Your background should always be clear from clutter and other people, and avoid typical shots in the salon chair. If you want to take it a step further, selfie stations and photo booths in the salon are a great new trend!
- Get personal
What kind of images would you like to see on social media? Now think about the images a potential client would like to see. Have fun on your social media platforms by adding funny memes or inspiration. It is also a good idea to put important information about yourself in the bio of your social sites. This allows potential clients to get to know you.
It is important to hashtag wisely, since the goal is for people to find your work easily. Start by asking yourself the type of inspiration you look for when browsing. What hashtags do you use the most? If you can, avoid generic ones like #hair and #salon as your work will likely get lost in the mix. Use trending hashtags instead. Try creating your own hashtags and encourage clients to use them. They might be slow to pick up at first, but the more people use them, the more likely you are to create an online buzz.
- Put your stamp on it.
Remember to give yourself credit. Put watermarks on your work to avoid plagiarism by using apps like iWatermark. This is also a great way to boost your brand when people repost or share your work.
- Spread the love
Don’t forget to credit others in the process. Give shout outs to clients, models, and photographers by tagging them or letting them know how great they/their work looks. They will appreciate it and most likely share the post with their friends, creating even more buzz for you!
- Be social and be-have!
While being social and personable is great, remember to always be professional. Avoid profane or inappropriate content. Share tips and respond to comments/messages in a reasonable time.
- Video- An upcoming social trend
Yes, images are important, but consider incorporating video on your social sites as well. An image of a cool hairstyle is great, but a quick video tutorial is even better! How-to videos are very effective, and have gained popularity through Instavideo, Snapchat, and Periscope. Videos also allow your clients and fans to simply get to know you better by seeing your work in action.
Building your brand is like a job and should be treated as such. It’s all about doing your best to share your talents with the world. Remember, nothing stays the same, so do your research and stay up to date on the latest technology and practices in social media.